Trade shows are exciting events for all companies across all sector calendars. They are like bustling traditional market squares, where sector businesses come together, to highlight their impact on the world, with the products, solutions, and services they provide. They are a place to connect with industry friends, snag promising leads and find impactful partnerships. But let’s face it, a great deal of investment goes into standing out in the crowd at these events so it’s important to fine-tune the activities during the show and create ongoing value post-event.
Nicola Finn, Elaborate Marketing discussed this in a recent article, ‘Navigating the tradeshow Silly season- A fool proof guide to maximising your investment’ in Start Ups Magazine, where she does a deep dive into the fun side of trade show marketing, sharing tips on how to make an impact with public relations (PR), partner marketing, lead capture, and even sprinkle in some vlogging magic!
For a conversation about how Elaborate Marketing can help maximise your investment in tradeshows using digital marketing and content strategy contact nicola@elaboratemarketing.co.uk.